understanding
we can focus
We are Americana. Our consumer is not overtly fashionable; her lifestyle is not over the top. She’s like most of us: very middle class, the kind of person we see in our neighborhoods, at schools, places of worship, etc. We know how a brand’s consumer looks, the kinds of clothes she buys, the environments she wants her children in. We are very keen at recognizing the direct relationship between strategy and visual content. We hear a brand and can make others see it.
Our relationships with brands like Wrangler, Gyde and Duck Head have allowed us to hone our craft creating content for mainstream brand images and consumers. Additionally, we have experience modifying content to reflect a variety of brand focuses with teams at Fulgor, Walmart, The Home Depot and many, many other brands.
Our studio wholly owns a production company: ecmphotovideo.com. This unique structure instantly outfits Bill Lusk Studio with cameras & lighting, photographers & cinematographers, support crew, grip and production workflows- already in place.
We have committed to the technology changes in our industry by aligning still and motion equipment, workflows and crew. We are experienced at running the two side by side and creating matching content seamlessly. We’ve left behind the days when clients hired a still photographer and a motion team and relied on them to work together. We institute a Director of Photographer, single creative focus method, to operate a team of shooters, gaffers, and support team for cohesive motion, still and hybrid imagery. Our team is continuously working together, shoulder to shoulder- we know one another, we know our gear, we know our workflow for still and motion. It’s a refreshingly pleasant experience.